ESPNU Campus Crew is hosting a UNITE viewing party at The Red Shed beginning at 9:30 p.m. Thursday. One of UNITE’s co-hosts, TV personality Marianela Pereyra, will be at The Red Shed to air live coverage of the event.

UNITE, ESPNU’s first live, late-night entertainment show, incorporates sports, social media, and pop culture and airs live on weeknights at midnight ET/ 11 p.m. CT on ESPNU. Hosts for the show are comedian Reese Waters, former Florida State and NFL quarterback Danny Kanell, and Pereyra.

“It’s fast paced, and we like to push the envelope with sports, humor and pop culture,” Pereyra said. “It’s a really fun hour of television.”

The ESPNU Campus Crew is a student group affiliated with ESPNU that executes promotional events and campaigns to build brand loyalty for ESPN. The Campus Crew is in its third year at The University of Alabama. The Crew’s most recent project has promoted ESPNU’s UNITE. In an effort to build awareness for the show, the Crew has utilized social media and planned two campus events revolving around UNITE.

The first event took place at the Ferguson Center on Tuesday, November 27th. The Crew passed out pizza to people who “liked” or “followed” UNITE’s Facebook page or Twitter account. The event was also planned to create awareness for the UNITE viewing party at the Red Shed on November 29th.

Thursday night, Campus Crew will be handing out prizes to participants who “like” or “follow” UNITE on Facebook and Twitter and utilize #Bama4UNITE on social media. There will be a billiards tournament and a meme contest, where participants submit an original caption to a picture. Winners of the billiards tournament and meme contest will win an ESPN prize, and the meme contest winners will get the chance for their caption to appear on UNITE.

Katie Simers, a senior majoring in marketing, is a crew leader. She said for the students questioning whether to come, “What do you have to lose?”

“It’s going to be an awesome event,” Simers said. “It gives students an opportunity to be on TV and to interact with ESPN the brand. They get to see a real production, and they get a chance to win prizes.”

There will be no cover charge on Thursday night at The Red Shed.

Connect with UNITE on social media:

Facebook: www.facebook.com/ESPNUnite

Twitter: @UNITE

#Bama4UNITE