Adult entertainment sites now have the option of purchasing an .xxx domain name – and it’s worrying university administrators.

According to a November article in the New York Daily News, colleges and universities are buying up their namesakes in an effort to avoid embarrassment, confusion and trademark abuse.

The University of Missouri-Colombia recently registered both missouri.xxx and missouritigers.com.

“We don’t want someone coming across our trademark on a porn site,” Terry Robb, Missouri’s director of information technology told STLToday.com. “God only knows what they’d come up with.”

The domain entered a sunrise period in September and October when trademark owners were the first allowed to register domains containing their trademarks. General availability to the public commenced Tuesday, Dec. 6.

Cathy Andreen, director of media relations at the University of Alabama, said UA was aware of the new domain.

“The University investigated this and tried to purchase ua.xxx, but it was not available,” she said. “Meaning that someone else has purchased or reserved it.”

Andreen said the University also checked into rolltide.xxx and several other unspecified options, but none were available.

None of the sites are currently accessible.