Although the club believes this will help bring fans into the game, it is restricting the opportunity to only season ticket holders. These fans are already loyal to their favorite team with season tickets – they aren’t a part of the crowd that needs to be persuaded to attend games.
Who the club should be trying to attract are the people that only go every now and then, or the ones who enjoy watching games from home. If any random fan is given the opportunity to have their face plastered on a jersey that will be giving that fan a reason to attend the game. So while it is an interesting idea, the club is failing to see the big picture.
While it may be cool to see one’s own face on the back of their favorite player, realistically, it will probably not make a difference in regards to who attends games. Fans are fans, even without their faces printed on a jersey.
