The University of Alabama Athletics Department announced the hiring of Justin Brant as the director of Crimson Tide Productions this week.

“I want to welcome Justin to our UA Athletics Department family,” senior associate athletics director Milton Overton said. “He brings a tremendous amount of talent and know-how to a position that I feel will be critical to our growth over the next several years. Crimson Tide Productions is a new department within athletics and the range of projects they are tasked with is extremely wide and I know Justin will do a great job for us.”

One of the major roles Brant and his staff will undertake is helping facilitate the athletics department’s mission to strengthen the Crimson Tide brand through new media. CTP is responsible for a wide variety of visual elements associated with the athletic department, including video productions for the big screens at Bryant Denny Stadium, Coleman Coliseum, Foster Auditorium, the baseball and softball stadiums and the soccer complex.

Crimson Tide Productions is also charged with the graphical look and feel of the athletics department’s internally produced print and digital media publications and the production of highlight videos for different UA teams. CTP produces all video content for Tide TV on Rolltide.com as well providing graphical elements and the webmaster services for the department’s official website.

Prior to joining Alabama, Brant served as a big screen producer with Daktronics and the Tennessee Titans organization. A native of Nashville, Tenn., he is married to the former Miriam Haddock and the couple have a son, Elijah.