Which Wich Superior Sandwiches will soon find a home in Tuscaloosa, opening downtown at the Boulevard Lofts Apartment complex in mid-December.
Owner Lee Henderson said he is very grateful and excited about the opportunity to bring Wich Which to Tuscaloosa.
“I have followed the brand in its recent years, and after experiencing a loss of business during the tornado a couple of years ago, it reinvigorated me more so to pursue bringing it to Tuscaloosa,” Henderson said. “I feel Which Wich is a perfect fit for Tuscaloosa.”
Known for its creative ordering system, Vibe community, and more than 50 customizable “wiches,” Wich Which attracts all customers, including weight watchers and vegetarians.
“We want our customers to feel like guests, not customers,” Henderson said.
When people walk into Which Wich, Henderson wants them to be taken back to the ‘old days’ of brown-bag school lunches, along with feeling the “Vibes” that the store presents.
In placing an order, guests first grab a brown bag with a preprinted menu and pick their “wich” category.
“It’s really fun to go to Which Wich because you get to write your order on your bag,” Katie Bayless, a junior majoring in chemical engineering, said.
Guests choose what bread, cheese, spreads and veggies they would like on their “wich.” They may also purchase extras such as shakes, chips, cookies and drinks. After eating, guests can grab a Sharpie, doodle on the back of their bags and hang their masterpieces on the community wall.
Henderson said Jeff Sinelli, founder of Which Wich, wants guests to be able to express themselves, feel a sense of community and be a part of the overall vibe community.
“We think that our overall vibe will entice our guests to want to use our dining room to study, catch up on emails or just sit back and enjoy our banquet seating options that will be available,” Henderson said.
Many University of Alabama students are familiar with Which Wich from their home town.
Hannah King, a junior majoring in dance, is looking forward to having another place to dine-in and hang out.
“I first discovered Which Wich in my home town in Alpharetta, Ga., and am looking forward to having it in Tuscaloosa,” King said.
In addition, Which Wich will be considering Bama Cash as a part of its operations once opened.
“Our goal is to provide our guests with the perfect ‘wich’ experience,” Henderson said.