Serving The University of Alabama since 1894.

The Crimson White


Serving The University of Alabama since 1894.

The Crimson White
Serving The University of Alabama since 1894.

The Crimson White
It takes LessThanUThink to attract an NBA legend

It takes LessThanUThink to attract an NBA legend

Taylor Holland • April 8, 2012

Former NBA star Shaquille O’Neal visited the University of Alabama Friday to direct a public service announcement video warning of the dangers of binge drinking. O’Neal worked alongside students from...

Shaq's got 'Bama's back

Shaq’s got ‘Bama’s back

Rich Robinson • April 4, 2012

Former NBA superstar Shaquille O'Neal will be on campus tomorrow to help film a public service announcement about the dangers of binge drinking. The PSA is in conjunction with LessThanUThink, an anti-binge...

LessThanUThink offers tips for spring break safety

Dontavius Wade • March 1, 2012

With many students at the University prepping for one of the most anticipated breaks of the year, some organizations at the school have planned events to bring the beach closer to campus. LessThanUThink,...

Shaq declines request to come to University this weekend

CW Staff • November 2, 2011

Shaquille O’Neal has officially declined requests to come to this weekend’s Alabama-LSU game. Over the past few weeks, LessThanUThink, an organization at the University of Alabama that works against...

LessThanUThink sheds light on binge-drinking

Ashanka Kumari • October 31, 2011

You might say it takes less than you think to create a campaign and receive 32 awards to prove its success, but the University of Alabama advertising and public relations students may beg to differ, according...

Campaign hopes to bring Shaq to UA

Campaign hopes to bring Shaq to UA

Taylor Holland • October 24, 2011

LessThanUThink, a student-based initiative of The Century Council, an anti binge-drinking campaign, has launched a movement to bring former NBA player Shaquille O’Neal to campus next weekend. O’Neal...