Serving the campus of the University of Alabama since 1894

The Crimson White

Serving the campus of the University of Alabama since 1894

The Crimson White

Serving the campus of the University of Alabama since 1894

The Crimson White

All-day event debuts Disney-run hospitals

Besides the happiness the company tries to bring to adults and children alike, the Disney Corporation is well-known for its customer service. Disney works to make sure its customers are always satisfied with their interactions with the company.

The Capstone College of Nursing, in association with the Veterans Affairs Medical Center and Druid City Hospital, will host an all-day event Friday, asking the question, “What would health care be like if Disney ran your hospital?”

Shelley Jordan, director of advancement with the Capstone College of Nursing, said the purpose of the event is to explore ways to improve customer service and satisfaction, not only in the nursing field but in all areas of health care.

“We always want to provide the best service we can to our health care consumers,” Jordan said. “But this will also apply to any service-related industry.”

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The event is part of a program known as The Donna Cox Bridger Endowed Lectureship in Nursing and Health Care, which was founded in 2002 by Joseph C. Bridger to honor the memory of his late wife. The lecture is open to all students, faculty and health care providers in the community and supports the continuing education of health care professionals.

In the program’s past events, topics such as pain management, access to health care and palliative care have been addressed. But this year, the purpose of the event is to shed light on the best ways to care for patients and to impress them with the level of service provided.

“You want everyone to leave your institution satisfied with their experience,” Jordan said.

The main speaker at the event will be Fred Lee, author of the book “If Disney Ran Your Hospital.” Lee, who has been both a senior vice president of a major medical center and a cast member at Disney University, drew from what he has learned in both of his fields of work in order to understand how to provide the best customer service possible in the health care industry.

(See also “High academic standards pay off for UA Nursing students“)

“Because he’s been involved in both, he’s bringing his experience to health care,” Jordan said.

Tabitha Brown, communication specialist for the Capstone College of Nursing, talked about the importance of Lee’s teachings in terms of health care and the community at large.

“Disney is the gold standard for customer service,” Brown said.

The ideas attendees can take away from Friday’s lecture will have a profound effect not only on health care providers, but management types in all fields, she said.

“It reaches far out into the community,” Brown said.

The event will take place on Friday at 1008 Capstone College of Nursing from 8 a.m. to 4:15 p.m. Regular registration is $50 and student registration is $25. Because spaces are filling up quickly, anyone interested in attending is encouraged to register as soon as possible by calling 348-9876.

(See also “Prevost chosen as dean of College of Nursing“)

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