Tuscaloosa is in the running to be chosen as one of Benjamin Moore’s Main Street Matters communities.

This is Benjamin Moore’s largest campaign to date that focuses on revitalizing communities across North America.

“Our main streets are the vital hubs of our communities – and Benjamin Moore and our network of independent dealers have always been integral parts of Main Street,” David Melançon, chief marketing officer of Benjamin Moore, said in a press release. “This investment we’re making in communities around North America is core to our business and to who we are; main streets make us who we are, and we’re proud to honor that with this effort.”

Benjamin Moore will not only provide the paint and supplies needed to revamp building exteriors but will also provide color experts to consult which choices enhance the architectural style, regional influences and historic references in each community.

The company is collaborating on the “Main Street Matters” campaign with Make It Right, a longtime partner of Benjamin Moore, that was founded by actor and philanthropist Brad Pitt.

Jessica White, the multimedia communication and public relations manager for the Tuscaloosa Tourism & Sports Commission, said the department is encouraging citizens to vote for Tuscaloosa every day until June 30.

“We are really focusing on social media and spreading the word each day via Facebook and Twitter to vote,” White said.

In addition to working with longtime partners on this campaign, the Main Street Matters effort will be brought to life with local Benjamin Moore dealers and in conjunction with local municipalities, small businesses and local chambers of commerce.

The consumer-driven initiative asks participants to cast their vote for the 20 best main streets out of 100 North American cities.

White said winning the campaign would aid in the revitalization of Tuscaloosa.

“Not only will Benjamin Moore’s campaign continue with the revitalization efforts of the city but will highlight Tuscaloosa’s downtown area,” White said. “With the communication portion of this campaign, it allows Benjamin Moore to receive feedback from local businesses and add the personal touch to the campaign, which will show off Tuscaloosa’s Southern hospitality.”

White also said Tuscaloosa’s Buy Local campaign would benefit from winning the Main Street Matters initiative.

“The Chamber of Commerce’s big initiative is to buy local,” White said. “With the campaign and feedback from local businesses, it not only places a spotlight on Tuscaloosa but a way to enhance the Buy Local campaign. In downtown Tuscaloosa, we are currently revitalizing with new buildings and businesses. Why not continue this revitalization with the help of Benjamin Moore?”

Voting began at midnight May 16 and will end at 11:59 p.m. June 30. Benjamin Moore will post the final list of main streets and towns to be repainted on www.paintwhatmatters.com in July.

To vote for Tuscaloosa, visit www.paintwhatmatters.com. Voting is limited to once a day.