Serving the campus of the University of Alabama since 1894

The Crimson White


Serving the campus of the University of Alabama since 1894

The Crimson White

Serving the campus of the University of Alabama since 1894

The Crimson White

New Starbucks: bigger size doesn’t translate to better service

In my week of adjusting to the new, fancy, biggest college campus Starbucks, I realized that a bigger size does not necessarily mean better functionality.

I let the day of the grand opening slide – of course there were going to be a lot of people and a lot of chaos for new workers. I might have even let the second day slide, too. People who didn’t get to go the first day for fear of long lines finally quenched their thirst. After that, however, I am not at all convinced that this new and improved Starbucks is better for anything but looks and seating.

While the drastic change in seating is great for those who choose to study, meet or even relax in Starbucks, it is not helping the drink process.

One night last week, I was planning a grueling cram session, so I went to Starbucks at 8 p.m. for my usual drink. When I finally got through the long line, I impatiently waited at the end of the surprisingly long counter for my Pumpkin Spice Latte. It was here that I noticed one of the baristas asking people to “take a seat” because they were making him or her “nervous.” Rude? I think so. But let’s get back to the point.

All of the people who were in line behind me received their drinks before me. I know life isn’t “fair,” but I really wanted my drink at this point. Thirty or so minutes later, I was out of there, wishing I were upstairs at the old Starbucks.

I was under the impression that the new and improved Starbucks would be more functional in all aspects. Somewhere in my mind, I thought more workers plus a bigger space to work in surely meant things would be handled in a timely manner. I’d also like to add that I have had no complaints for the timeliness of the old Starbucks.

Hopefully, when the newness wears off, the waiting will once again be bearable. As of last week, it was next to impossible to grab Starbucks in between classes for my friends and me, and lines have been at least double what they were in the previous location.

Until our new Starbucks realizes its full potential, I guess we will all just get out of bed earlier and skip the lattes that once fulfilled our needs during our busy daily agendas. Maybe it isn’t about the size… it really is about the motion of the ocean.

Tori Lee is a senior majoring in dance and public relations. Her column runs biweekly on Mondays.

More to Discover