Tiger Woods’ controversial Nike advertisement in which he proclaimed, “winning takes care of everything,” is now old news. It’s made the rounds, pundits have discussed it, and the outrage has died down for the most part.

Much of the indignation came from those who remember when his world came crashing down in November 2009, when he wrecked his car in the early-morning hours after an argument with his then-wife. She had just discovered that he’d been involved in over 120 affairs since being married to the Swedish model Elin Nordegren. The incident still shows its ramifications on Tiger’s game, as he still hasn’t won a Major Championship since his marital issues.

So, one can see why a few people in Woods’ life, most notably family and friends he hurt by his actions, would take issue with the advertisement. However, during the 2013 Masters Tournament in Augusta, Ga., we saw just how much Tiger actually believes in that statement.

To give some perspective, before the tournament, Tiger was considered the strong favorite to win the green jacket given to the tournament’s winner. Coming off a hot streak of recent PGA victories, his recently regained No. 1 world ranking and his stellar putting, the man- crushes on him by golf “experts” was almost too much to bear. Even the commercial preview for the event, usually showing the previous year’s winner set to cheesy music, instead portrayed Tiger slipping on his last green jacket eight years ago.

Woods played well the first two rounds, sitting at or just outside the lead. Many were saying how they were just waiting on Tiger to pull away from the field. A crucial error on the 15th hole in the second round, however, would prove to be fatal.

Tiger committed an illegal drop, which constituted a 2-stroke penalty. Attention was brought to Augusta officials by a television viewer, and they took action. Although Tiger attempted a comeback after the setback, it was too much to overcome, and he finished fourth.

Initially, he tweeted he didn’t know it was a rules violation, and everyone started feeling sorry for the guy. Then, later in an interview, he admitted that he was fully aware he dropped the ball two yards from where it landed. Soon after that admission, he recanted.

This just goes to show that Tiger is truly obsessed with winning any way he can, even if it includes cheating. Imagine if Tiger had won. None of us would probably know of his “mistake.”

It all makes sense when you consider what he could have gained from the win. In short, his former glory. On top of his new No. 1 ranking, he had just announced he was in a relationship with skier Lindsey Vonn. A Master’s win would have completed his comeback. Is he so desperate to fix a reputation that will never be the same?

So sure, Tiger, maybe winning takes care of everything, but it doesn’t mean anything to us if you cheat to get there.