“Austin has the Chronicle, NYC has Time Out, and my hope is to build to the point that we can promote local bands and artists,” Mallery said.
As a satirical site, everything on RollFried.com is fictional. Writers use pseudonyms and concepts to mislead readers and provide entertaining stories. For example, one story tells of Nick Saban confiding his secret love for “My Little Pony.” Most of the stories are based on locals and current events, tying into the promotional nature of RollFried.com.
“I enjoy being part of a grassroots effort to regionalize the Internet, promoting local talent here in Tuscaloosa,” said Kitty Magnifica, the senior writer at RollFried.com
Mallery said he wants to fight to keep talent in the South rather than letting artists flow to the East and West Coast, where U.S. media remains headquartered.
“There’s absolutely no reason for us to not be using the Internet as a promotional tool to build and generate an audience for our local creative talent,” Mallery said. “I’d love to do whatever I can to allow our homegrown creative to take off here.”
